We would have a detailed chat with you and take some ideas for your inspiration, such as fonts you like, other brands etc. This can be anything such as a building you like etc, it is just to allow us to build a feel for what you are trying to achieve with your branding. We then take this inspiration and create a moodboard for you that we can use as the inspiration to create your logos etc. This works well with launching a candle brand with us as we can create ideas for logos, candles, candle labels etc in one go as they all work hand in hand. We then establish the design direction and can create your actual designs. Once these are agreed, we can then create your proofs for each item and we are ready to go into production.